Chanel Rouge Coco Lipstick 07 Chalys - Swatches & Review

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This will be the first of many reviews on my Chanel Rouge Coco collection. This has been my favourite lipstick formulation but it's first place position in my eyes is quickly being overtaken by the Giorgio Armani Rouge d'Armani formula. I love the fuller coverage colour these lipsticks provide and the fact that they aren't overly creamy. I don't care for lipsticks with too much slip that feel like they are moving all over my lips all day. I'm also really happy with the lasting power with this formula. I don't exactly find them moisturizing or soothing as Chanel promotes but they are not drying at all for me either. My lips stay healthy wearing them. Here is the description from the Chanel US website:

CHANEL introduces a modern interpretation of classic creme lip colour as an homage to the rich life and legacy of 'Coco' Chanel. New lightweight lip colour glides on for easy application, and features a Hydratendre complex to help soften, soothe and condition lips - even boosting their ability to hold in moisture - for a plumper, smoother and healthier-looking appearance. A range of wearable shades with full-coverage finishes, from matte to pearl to soft shimmer.

Shade 07 Chalys was one of three new permanent shades introduced with the Fall 2010 collection. I thought it a very odd choice for inclusion in a fall release but the perfect thing was that I was able to wear it as soon as it was released last summer. This shade screams spring/summer to me and I honestly feel a little odd wearing it during the cooler months but I do on occasion because I LOVE this shade. It's a beautiful coral with a subtle shimmer glow. I don't know why I've never heard any talk of the shade Chalys. I think it is deserves more recognition than it gets!

I purchase mine at Neiman Marcus.