Anastasia HydraFull Gloss in Moi - Review and Swatches

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Anastasia of Beverley Hills is not just about eye brows. There are many other fabulous offerings in the line including HydraFull Lip Gloss.

Clinically tested gloss proven to help maximize and maintain lip hydration and fullness. Paddle applicator smooths product across lips. Drench your lips with multi-dimensional pigments that release high shine and color that stays put without the sticky residue. Rich and fortifying formula nourishes your lips with the added benefits of Jojoba Oil, Shea Butter and our exclusive Balkan Botanical® Infusion.
10 MINUTES - 90% reported lips are hydrated.
1 WEEK - 87% reported the lip gloss provides long lasting moisture.
4 WEEKS - 83% saw improvement in the texture of lips and again 90% reported lips are hydrated


Anastasia uses as "innovative silicone paddle" applicator which I'm not overly fond of. It does work fine even if it feels a bit different than the typical doe foot applicator but it doesn't seem to be possible to obtain even coverage without rubbing your lips together to even it out after application. Not a big issue really since I usually do that anyway!


The shade (which I believe to be Moi but it is not labelled) is a neutral pink. It is a perfect "my lips but better" shade for me. It does not have any shimmer, is nicely pigmented and gives a glossy but natural look to the lips. I've already found that I've reached for this quite often when I wanted to look polished but not overdone.


The formula is very moisturizing and has just a touch of stickiness. I found this gloss very comfortable to wear and felt as if my lips were in better condition after wearing then they were prior to application.


HydraFull Lip Gloss retails for $21 US and is available on the Anastasia website as well as Sephora

*Product provided by company PR for unbiased review.