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Make Up For Ever Debuts Make Up Bag Remix Tour Hits Toronto’s Yorkdale Mall

March 4, 2013 By Christa Leave a Comment

WHAT’S IN YOUR MAKE UP BAG?
MAKE UP FOR EVER DEBUTS MAKE UP BAG REMIX TOUR HITS TORONTO’S YORKDALE MALL APRIL 13TH AND 14TH

Leading Professional Make Up Brand Takes Make Up School on the Road to Teach Consumers How to Use the Products They Already Own and Refresh their Look

WHAT: Nearly every woman owns at least one impulse beauty buy that she has no idea how to use, or is too intimidated to try on her own at home. MAKE UP FOR EVER’s team of professional artists will take a look inside consumers’ make up bags and teach them how to properly use what they already own, regardless of the brand, as well as overhaul products that are the wrong shade or texture or may be past their prime. MAKE UP FOR EVER is bringing the same techniques used by wardrobe stylists in the closet to style your make up bag at their innovative mobile Make Up School. The idea is to make your make up bag work harder for you.

HOW: Consumers are invited to book appointments for 30 minute one-on-one make up bag evaluations inside the Make Up School, where a professional artist will go through their bag, provide an interactive, hands-on lesson explaining how to apply their products, and show them how to supplement what they already own to create their most flattering look. Each client will walk away with a new make up bag, a custom face chart detailing how to use the products they brought, and a list of any additional products recommended by the artist to round out their look. A professional photographer will also be on-site to capture each client’s “after” look, which will be uploaded to an album on the MAKE UP FOR EVER USA and Canada Facebook pages. For those on-the-go with limited time, MAKE UP FOR EVER will have make up stations dedicated to quick lip and complexion touch ups featuring Pro Finish, the brand’s innovative new multi-use compact foundation in stores this month!

WHERE: Toronto Yorkdale Mall
1 Yorkdale Road, suite 500
Toronto, ON M6A 3A1

WHEN: Saturday April 13th (12:00-8:00pm) Sunday April 14th (11:00-7:00pm)

Book an appointment to secure your Make Up Bag Remix at: http://makeupbagremix.com.

Filed Under: Events, Make Up For Ever, Press Releases

Do You Think That YOU Know How Skincare Could Best Be Produced and Marketed?

February 19, 2013 By Christa Leave a Comment

Have you ever looked at skincare products and marketing and wondered what they heck they are thinking? Do you think you know how a sophisticated woman really wants to be approached. Now is your chance to get your ideas out there and maybe win some big money for doing it!

Help Reinvent The Olay Pro-X Skin Care Product Line —It’s The Ultimate Beauty Makeover Contest

Olay is holding a special online contest that seeks ideas and proposals to reinvent it’s Olay Pro-X line of skin care products to make it more irresistible, enjoyable, and desirable than ever ~ for the most discerning, demanding and savvy women.

Idea proposals can address any number of categories including — the Pro-X story and how and where it is presented, the existing products and ideas on new Pro-X products, the packaging and the labeling, the Olay Pro-X shopping experience, whether it be live and in person, retail or online. Everything about Olay Pro-X is fair game, as long as it makes Pro-X even more appealing to discerning, demanding and savvy women.

Olay Pro-X products aim at higher income women, professionals and entrepreneurs, ages 25 or older. A team of Proctor & Gamble cosmetic scientists and world-renowned dermatologists will evaluate the ideas. The goal is to push the nexus of science and beauty forward and create a breakthrough that energizes the Olay Pro-X brand. The contest is open to residents ages 18+ who live in the US or Canada.

A team of P&G top management executives and skincare experts will choose the winners. Participants are also invited to evaluate the designs in the competition online and assign a vote, and these community votes will also be a factor in winner selection.

The evaluation criteria are: relevance to the contest topic, uniqueness, desirability, effort, inspiration, feasibility, and Wow! Factor.

The 1st place contestant will garner a grand prize of $5,000 in cash; 2nd place: $2,500; 3rd place: $1,500; 4th-10th Non-monetary prizes such as P&G gift baskets and vouchers ($1,000 budget allotment); and the MVP (most valuable participant) will receive a special citation from Vice President of Procter & Gamble North America. Winners will be announced on April 30, 2013.

For more information go to www.cocreate-pg.com.

Filed Under: Press Releases

All My Beauty Advice at Your Fingertips with the Pretty in My Pocket App!

February 13, 2013 By Christa 1 Comment

Want to be able to access my products reviews easily right from your phone? Want to be able to scan the barcode of a beauty products while you’re shopping and see what myself as well as other beauty experts and lovers have to say about it? Then download the Pretty In My Pocket App! Product reviews, looks, and more…right at your fingertips!