Browsing category: Press Releases

MAC Versacolour Spring 2016   - 2

New MAC Versicolour Stain #MACVersicolour

The new MAC Versicolour Stain ($24 US/$28.50 CAD) is a fusion of a gloss and a stain. The all in one fluid formula melts onto lips for a full-on glassy shine that lasts and lasts and lasts. Infused with emollient oils , its creamy , lightweight texture stays bright , lustrous and comfortable without ever cracking or peeling. Like an energy shot for your lips, a range of resilient hues live long into the day (and night). Available shades are: Truly Everlasting - bright warm pink Always & Forever - pinky salmon Can’t

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MAC Mineralize Skinfinish Spring 2016   - 2

MAC Cosmetics Mineralize Skinfinish Natural for Spring 2016 #MACMineralize

For spring MAC is introducing five new limited edition MAC Mineralize Skinfinish Palettes ($32 US/$37 CAD). Each palette has four complimentary shades in a single pan pinwheel design. You can apply each shade individually or swirl together for a healthy glow. These look so amazing! I love the idea of having four shades in one palette and the colours are beautiful. The shades are:

Faintly Fabulous (light yellow shade / beige shade / coral/orange shade / rosy/pink shade) Sunny Side (coral shade / tan brown

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MAC Dimensional Lash Waterproof  - 2

MAC In Extreme Dimension Waterproof Lash #MACInExtremeDimension

The MAC In Extreme Dimension Mascara will soon be available in a new Waterproof version. The MAC In Extreme Dimension Waterproof Lash in Dimensional Black ($22 US/$27 CAD) gives you dense, daring and dramatic lashes with a new soft and lightweight waterproof formula that clumps. The design of the brush holds more mascara as rows of micro fibers weave in between lashes to separate, define and enhance on a dramatic lash-by-lash level. I haven't even tried the non-waterproof version of this but it sounds perfect so this is going to

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MAC Charlotte Olympia

MAC Charlotte Olympia Collection #MACCharlotteOlympia| Info and Images

Get ready for glam! This new collection is inspired by pin-ups, silver screen sirens and the bygone era of old Hollywood glamour, British luxury shoe and accessory brand Charlotte Olympia collaborates with MAC on an unapologetically nostalgic collection of retro-glam colour. Lipstick ($18 US/21.50 CAD) Leading Lady - red deep red (matte) Retro Rouge - deep brown-red (matte) Starlett Scarlet - true red (matte) Lip Mix ($16 US/$19.50 CAD) Red - primary red Crimson - dark blackened Pro Longwear Lip Pencil ($21

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Ruby Rose x UD

Urban Decay Announces Ruby Rose as their Most Addictive New Vice

I am so excited about the news that Ruby Rose is the new face of Urban Decay. I can't think of a better partnership. Urban Decay is all about beauty with an edge™ and when I think of a person with true edge and beauty I think of Ruby Rose. I have been obsessed with her, as many have, since she appeared on Orange is the New Black. I can't wait to see how they incorporate Ruby in their campaigns, if they do. They say her job description as "Most Addictive New Vice" is to just to keep on rocking our world and spreading the gospel of

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MAC Caitlyn Jenner  - 2

MAC x Caitlyn Jenner Finally Free Lipstick #MACCaitlynJenner

How amazing is this?! MAC has partnered with Caitlyn Jenner for a new MAC Finally Free Lipstick that champions All Ages, All Races and All Sexes. 100% of the selling price (yes the selling price not the net profit!) goes to the MAC AIDS Fund Transgender Initiative, to further its work in support of transgender communities. MAC Finally Free Lipstick ($17 US/$21 CAD) is a mid-tone rosy nude with a cremesheen finish that looks absolutely gorgeous. It will be available exclusively online April 2016!

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PANTONE + SEPHORA Color of the Year 2016  - 1

SEPHORA + PANTONE UNIVERSE Color of the Year 2016 Collection

If you read my blog, and know me at all, you know I LOVE pastels. Pastels make me happy. Especially when they are in my hair! Well the PANTONE® COLOR OF THE YEAR 2016 has been announced, and get ready for this... it's a duo! Yes for the first time the colour of the year is actually a modern color story of two shades. Serenity and Rose Quartz. Serenity 15-3919 is a beautiful soft cool tranquil blue. Rose Quartz 13-1520 is a warmer soft rose. The two together create a soothing and peaceful vision that reminds me of the beginnings of

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Viva Glam Ariana Grande  - 1

Ariana Grande is the new MAC #VIVAGLAM Girl!

MAC Cosmetics has announced that Ariana Grande is the new Viva Glam girl for the Viva Glam collection launching January 2016. Ariana's Viva Glam lipstick ($17 CAD) will be a deep dark matte plum and her Lipglass ($15 CAD) a shimmering pink. Every cent of the selling price of Viva Glam Lipstick and Lip Gloss go toward helping women, men, and children living with, and affected by, HIV/AIDS. What do you think of MAC's choice in Ariana Grande? How about the shades? I think the lipstick looks AMAZING. I think it is a shade

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beauty boutique

Shoppers Drug Mart Now Offering Online Shopping via beautyBOUTIQUE.ca! #BRINGBEAUTYHOME

A long time dream of mine has become a reality! You can now shop online from Shoppers Drug Mart with their new online beauty boutique www.beautyBOUTIQUE.ca! You can get all your beauty favourites online while collecting Optimum Points and get free shipping on orders over $75. You can browse brands including Benefit, Clarins, Estée Lauder, Lancôme, Prada, Shiseido, and stila. The site is easily navigated and provides the prestige aesthetic that mimics the high-end feel of Shoppers Drug Mart BeautyBOUTIQUE's. Did you know the

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sephora beauty insider birthday gift 2015

Celebrate Your Birthday in 2015 with Sephora Beauty Insider and NARS!

Sephora has one of the best beauty rewards programs out there and for 2015 they are really stepping it up by having you Celebrate Being One Year Bolder with a Gift from Sephora Beauty Insider and NARS. Beauty Insiders and VIBs (Very Important Beauty Insiders) will receive the exclusive One Year Bolder Beauty Duo. It includes minis of two of NARS top selling lip crayons. The NARS Velvet Matte Lip Pencil in Cruella (passionate scarlet red) and the NARS Satin Lip Pencil in Rikugien (rose pink). The NARS Lip Pencils are incredible

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MAC Cinderella

MAC Cinderella Collection | Info and Images #MACCinderella

I am so excited about the upcoming MAC Cinderella Collection. Such lovely, girly, and flattering shades in the prettiest packaging! Timeless and courageous, the most famous Disney princess of all inspires a limited-edition colour collection magical enough to make all your fairytale dreams come true. Beloved for generations for her kind heart and determined mind that dares to dream, Cinderella envisages enough makeup shades to fill a pumpkin carriage. MAC Eye Shadow X6 - Stroke of Midnight ($44 US/$53 CAD) Phloof! Frosted

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MAC Toledo

MAC Isabel and Ruben Toledo Collection Info and Images #MACToledos

MAC's latest collaboration is with Isabel and Ruben Toledo. One of fashion's most romantic couples and award-winning and imaginative artists of fashion design and illustration. This unique collaboration with M·A·C pairs Isabel’s sensational penchant for colour with Ruben’s vibrant energy in a palette of hues designed to sculpt, paint and transform the face. Specially designed white packaging features Ruben’s illustrations, an array of graphic lines and red-lipped faces brought to life with his one-of-a-kind aesthetic. Products

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MACnifiecent

How Would You Like to be the Face of the MAC Fall 2015 Campaign? #MACnificentMe

Tell MAC what makes you M∙A∙Cnificent and you can win the chance be one of the six faces of M∙A∙C’s Fall 2015 M∙A∙Cnificent Me! campaign. Come show the world what your M∙A∙Cnificent Me is made of! #MACnificentMe Their criteria? Style, heart and soul. Winners will be photographed by a prestigious fashion photographer in New York City as the face of the MAC Fall 2015 campaign. Make your case with a headline, brief essay and photo (selfies encouraged!) at http://macnificentme.com/. Good luck!

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MAC Smoky Black Friday

MAC Smoky Black Friday Veluxe Pearlfusion Shadow

This Black Friday M∙A∙C is offering an exclusive online-only edition of Veluxe Pearlfusion Shadow ($25 US).

The Smoky Black Friday palette features a new trio of complementary noir shades that blend beautifully for infinite nighttime looks. It a creamy lightweight hybrid formula that applies wet for a super saturation of colour with metallic brilliance, or dry for sheer coverage with a soft finish. Available North America November 28, 2014 exclusively at maccosmetics.com.

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MAC Holiday 2014

MAC Prabal Gurung Collection for Holiday 2014 | Info and Images

Golden luxury and sophisticated shades makes the MAC Prabal Gurung Collection a holiday collection you don't want to miss.

M•A•C Cosmetics Prabal Gurung Lipstick ($36 CAD) Carmine Rouge Light English Red Ultramarine Pink M•A•C Cosmetics Prabal Gurung Cream Colour Base ($84 CAD) Coral Lumineux M•A•C Cosmetics Prabal Gurung Lipglass ($36 CAD) Carmine Rouge Light English Red Ultramarine Pink M•A•C Cosmetics Prabal Gurung Kohl Power Eye Pencil ($24

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Burberry Winter Glow 20

Burberry Winter Glow Collection Holiday 2014 | Info and Images

Burberry announces its new festive make-up collection, Burberry Winter Glow Collection, which introduces new limited edition shades and gold packaging. Gold Burberry packaging! I can't even. I want these products just to display them. They looks so incredibly beautiful. The collection is inspired by the crisp air and soft light of winter. Developed by Burberry Make-up Artistic Consultant Wendy Rowe, under the creative direction of Chief Creative and Chief Executive Officer, Christopher Bailey, the Winter Glow is all

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About the Editor

Christa Potter is a professional makeup artist with a passion for introducing women to the newest and best in beauty with a touch of fashion and lifestyle.

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