Browsing category: Press Releases

PREP+PRIME HIGHLIGHTER_BEAUTY_72

MAC Cosmetics Prep + Prime Highlighter Shade Extensions Info and Images

A pen-style highlighter that efficiently brings a soft, sheer wash of colour to the skin. With its precision application, MAC Prep + Prime Highlighter ($26 US/$31 CAD) adds radiance just where you want it. Goes on smoothly for cushion-soft wear. Use over makeup for highlights, touch-ups or under makeup to brighten and prime, now in 5 new shades. Light - pale ivory Medium - warm beige Medium Plus - tan beige Dark - deep caramel Dark Deep - rich golden bronze Available online May 5, 2016 and in store May 12, 2016

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CHRIS CHANG_BEAUTY_300

MAC Chris Chang Collection Info and Images

I am so excited about this upcoming MAC Chris Chang Collection. This is like a colour lover's paradise. Just look at those shades and that packaging! China’s most outlandish fashion designer, Chris Chang, puts an acid-soaked twist on her modern M·A·C collection, featuring a vivid kaleidoscope of cutting-edge colour, inspired by the ancient Chinese art form Kunqu. Surreal hues of Lipstick, Cream Colour Base and Eye Shadow, and specially designed packaging, are saturated in her signature dramatic flair. MAC Lipstick ( $20 US/$25

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MAC Trolls Collection  - 2

MAC Good Luck Trolls Collection Info and Images #MACGoodLuckTrolls

Get ready for the MAC Good Luck Trolls Collection this summer! How fun is this?! I can't wait! Hair we go! I am in love with these product names and fun shades. I am excited to see the return of one of my favorite Beauty Powders, Play It Proper, as well. The wild-haired dolls of your youth bring their rainbow tufts, bejeweled bellies and lucky charms to MAC Good Luck Trolls — a crazy-hued collection as silly as the characters themselves. Being a troll has never been so glamorous! Lipstick ($18 US/$21.50 CAD) Can’t be

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MAC Selena Lipstick   - 1

Sneak Peak of the MAC Selena Collection Como La Flor Lipstick Coming October 2016 #MACSelena

I just wanted to share a quick preview of the MAC Como La Flor Lipstick which will be one of the products in the upcoming MAC Selena collection coming October 2016. This collection will embrace Selena’s vivacious music and style that lives on through the passion of her fans and her impact on Latin beauty and culture which is still going strong 21 years after her death. “I wanted the colours to be about her personally, what she wore on and offstage. She has been gone for 21 years already, and for this collaboration to happen,

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MAC Pro Beyond Twisted Lash    - 1

MAC Pro Beyond Twisted Lash Info and Images

Finally, stick-straight lashes will get a twist of fate with the new MAC Pro Beyond Twisted Lash ($22 US/$27 CAD). Lean into the curve and flex your strength with this mascara’s never-before-seen flexible wand that can be bent in all directions up to a complete 90-degree angle for the ultimate in lashes. These arched effects are sure to become your new twisted obsession. This looks so interesting! I think I may have to try this one! The new MAC Pro Beyond Twisted Lash is being added to the permanent line and will

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MAC Brooke Candy  - 1

MAC Brooke Candy Collection Info and Images #MACBrookeCandy

The upcoming MAC Brooke Candy Collection brings back the fiercely independent digital sensation Brooke Candy with a transformative colour collection that unites the past, present and future of her creative spirit. Illusions melt away with brazen shades for eyes, lips and nails that dare you to stand up and stand out. I love that this collection has a balance of beautiful nudes and bold colours. MAC Lipstick ($18 US/$22.50 CAD) Mind Control - bright cherry red ( amplified) Witching Hour - rich purple (matte) Doo-Wop -

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MAC Star Trek - 1

MAC Star Trek Collection Info and Images #MACStarTrek

This is so cool! Coming September 2016 is the MAC Star Trek Collection that embraces how Star Trek and its loyal fans have crossed generations, influencing ideas and aesthetics of gender, race and intergalactic potential for a half century. As the sci-fi saga continues, MAC and Star Trek’s latest cinema generation join forces in an exclusive makeup collaboration of cosmically charged hues. I can't wait to see what this collection will bring. Just look at that packaging! "Star Trek is an iconic pop culture phenomena whose

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Future MAC  - 2

MAC Future MAC Collection for Spring 2016 #FutureMAC

Charge ahead into the next generation of hyper-luminous Mineralize products for eyes, lips and skin with the Future MAC Collection for Spring 2016. Explore a new horizon with Lipsticks and Mineralize Glass, create a silvery fusion with ice-lit blues and cosmic greens in serene eye shadow quads, or try a bit of blush, including new cyber-exclusive, Lured to Love. Reinvent the rules of highlighting with Eye Gloss or Lustre Drops, massaged onto face for a supreme glow. There are so many unique looking products being released with

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MAC Versacolour Spring 2016   - 2

New MAC Versicolour Stain #MACVersicolour

The new MAC Versicolour Stain ($24 US/$28.50 CAD) is a fusion of a gloss and a stain. The all in one fluid formula melts onto lips for a full-on glassy shine that lasts and lasts and lasts. Infused with emollient oils , its creamy , lightweight texture stays bright , lustrous and comfortable without ever cracking or peeling. Like an energy shot for your lips, a range of resilient hues live long into the day (and night). Available shades are: Truly Everlasting - bright warm pink Always & Forever - pinky salmon Can’t

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MAC Mineralize Skinfinish Spring 2016   - 2

MAC Cosmetics Mineralize Skinfinish Natural for Spring 2016 #MACMineralize

For spring MAC is introducing five new limited edition MAC Mineralize Skinfinish Palettes ($32 US/$37 CAD). Each palette has four complimentary shades in a single pan pinwheel design. You can apply each shade individually or swirl together for a healthy glow. These look so amazing! I love the idea of having four shades in one palette and the colours are beautiful. The shades are:

Faintly Fabulous (light yellow shade / beige shade / coral/orange shade / rosy/pink shade) Sunny Side (coral shade / tan brown

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MAC Dimensional Lash Waterproof  - 2

MAC In Extreme Dimension Waterproof Lash #MACInExtremeDimension

The MAC In Extreme Dimension Mascara will soon be available in a new Waterproof version. The MAC In Extreme Dimension Waterproof Lash in Dimensional Black ($22 US/$27 CAD) gives you dense, daring and dramatic lashes with a new soft and lightweight waterproof formula that clumps. The design of the brush holds more mascara as rows of micro fibers weave in between lashes to separate, define and enhance on a dramatic lash-by-lash level. I haven't even tried the non-waterproof version of this but it sounds perfect so this is going to

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MAC Charlotte Olympia

MAC Charlotte Olympia Collection #MACCharlotteOlympia| Info and Images

Get ready for glam! This new collection is inspired by pin-ups, silver screen sirens and the bygone era of old Hollywood glamour, British luxury shoe and accessory brand Charlotte Olympia collaborates with MAC on an unapologetically nostalgic collection of retro-glam colour. Lipstick ($18 US/21.50 CAD) Leading Lady - red deep red (matte) Retro Rouge - deep brown-red (matte) Starlett Scarlet - true red (matte) Lip Mix ($16 US/$19.50 CAD) Red - primary red Crimson - dark blackened Pro Longwear Lip Pencil ($21

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Ruby Rose x UD

Urban Decay Announces Ruby Rose as their Most Addictive New Vice

I am so excited about the news that Ruby Rose is the new face of Urban Decay. I can't think of a better partnership. Urban Decay is all about beauty with an edge™ and when I think of a person with true edge and beauty I think of Ruby Rose. I have been obsessed with her, as many have, since she appeared on Orange is the New Black. I can't wait to see how they incorporate Ruby in their campaigns, if they do. They say her job description as "Most Addictive New Vice" is to just to keep on rocking our world and spreading the gospel of

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MAC Caitlyn Jenner  - 2

MAC x Caitlyn Jenner Finally Free Lipstick #MACCaitlynJenner

How amazing is this?! MAC has partnered with Caitlyn Jenner for a new MAC Finally Free Lipstick that champions All Ages, All Races and All Sexes. 100% of the selling price (yes the selling price not the net profit!) goes to the MAC AIDS Fund Transgender Initiative, to further its work in support of transgender communities. MAC Finally Free Lipstick ($17 US/$21 CAD) is a mid-tone rosy nude with a cremesheen finish that looks absolutely gorgeous. It will be available exclusively online April 2016!

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PANTONE + SEPHORA Color of the Year 2016  - 1

SEPHORA + PANTONE UNIVERSE Color of the Year 2016 Collection

If you read my blog, and know me at all, you know I LOVE pastels. Pastels make me happy. Especially when they are in my hair! Well the PANTONE® COLOR OF THE YEAR 2016 has been announced, and get ready for this... it's a duo! Yes for the first time the colour of the year is actually a modern color story of two shades. Serenity and Rose Quartz. Serenity 15-3919 is a beautiful soft cool tranquil blue. Rose Quartz 13-1520 is a warmer soft rose. The two together create a soothing and peaceful vision that reminds me of the beginnings of

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Viva Glam Ariana Grande  - 1

Ariana Grande is the new MAC #VIVAGLAM Girl!

MAC Cosmetics has announced that Ariana Grande is the new Viva Glam girl for the Viva Glam collection launching January 2016. Ariana's Viva Glam lipstick ($17 CAD) will be a deep dark matte plum and her Lipglass ($15 CAD) a shimmering pink. Every cent of the selling price of Viva Glam Lipstick and Lip Gloss go toward helping women, men, and children living with, and affected by, HIV/AIDS. What do you think of MAC's choice in Ariana Grande? How about the shades? I think the lipstick looks AMAZING. I think it is a shade

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About the Editor

Christa Potter is a professional makeup artist with a passion for introducing women to the newest and best in beauty with a touch of fashion and lifestyle.

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