Marcelle is extremely proud to announce Karine Vanasse as the new face for the brand. The actress, well known for her many roles in television series as well as on the big screen, will soon appear in Marcelle skincare and make-up advertising.

Karine Vanasse, the new face of Marcelle

Karine always appeared as naturally beautiful, with no need for superficial extravagance. Marcelle, with its hypo-allergenic and perfume-free products, is a brand that fits perfectly with her personality and that matches her values. “When a public figure associates with a brand, states Karine Vanasse, the general public isn’t fooled. People feel when there is truth behind the collaboration, when the person’s values correspond to those of the brand.” If the actress is happy and proud of her new role as spokesmodel for Marcelle skincare and make-up, it truly is because she shares the brand’s philosophy and core traits. Gentleness, efficacy, authenticity, trustworthiness, focusing on natural beauty, Canadian-made; those are some of the values shared by both the accomplished woman that is Karine Vanasse and the cosmetic brand.

« I enjoy taking care of myself, caring for my skin, confides Vanasse. It’s a moment for myself! I like the idea of making women feel beautiful by accentuating their best features rather than looking to be beautiful. Canadian women feel a really close connection to Marcelle. It has been developed for us, for our skin. The quality of the products is there and I believe that is why Canadian women keep going back to the brand.”

A page in history

Marcelle celebrates its 80th anniversary in 2013. This new association marks yet another landmark in the brand’s beauty credentials. “It is an honor for us that Karine accepted to become the new face of Marcelle and to write with us another page in our brand history”, proudly says François Lafortune, Vice-President of Marketing for Groupe Marcelle. “Karine’s authenticity, her keen mind and her contagious liveliness really speaks to women, who can relate to her”, adds Cathy Samson, Marketing Director for Marcelle.

The association between Marcelle and Karine Vanasse had to be strong, significant, sincere and more profound than a signature on a dotted line between a brand and a beautiful celebrity. Karine, with her personal qualities, her natural beauty and her authenticity embodies the brand image. Marcelle is extremely proud to confirm that Karine Vanasse will be seen as the new spokesmodel in ads for some of the brand’s biggest spring 2013 launches.

Marcelle’s new leading lady sums it up in a few words: “Marcelle, for me, is both fashion-forward and simple, at once. It is beauty without compromise.”

About Karine Vanasse

Karine Vanasse made her television debut as a teenage co-host of Les Débrouillards, a youth show with a scientific theme. She then starred in television series and started landing character roles on the big screen as well: a leading role in the movie Emporte-moi, for which she was critically acclaimed and received numerous prizes; the leading lady in the movie Un homme et son péché, for which she received a Jutras award, the highest distinction in the Quebec movie industry. She won a Genie award in 2008 for her acting performance in Polytechnique, a movie she also produced. Her talent seduced and soon she obtained parts in a variety of movies filmed in France and Germany. Recently, we had the chance to see Karine in her role as Colette, the French stewardess in the U.S. drama series, Pan Am. Her career on the forefront achieved yet another high level when, in November 2012, Karine Vanasse ranked first on Backstage Magazine’s top 30 most promising actors, a publication which is considered as the reference in the movie and television industry in the United States. Very shortly, we will be able to see Karine as Maxim Bouchard, a biology teacher, in the television series “30 vies”, which will be airing daily on Radio-Canada starting January 7.