March 22nd was World Water Day. I shared with you Biotherm’s Bottle a Day Challenge last week. I hope you joined me! Giorgio Armani takes World Water Day to heart with the Acqua for Life project. Water is an essential condition for sustainable development no matter where you are in this world. Unfortunately, the access to clean and safe supply of water that we are so accustomed to and take so easily for granted is a critical challenge for many countries in this world. The Giorgio Armani Acqua for Life (www.acquaforlifechallenge.org) campaign is targeting two countries that are facing great difficulty in providing access to a supply of clean water; Ghana and Bolivia.
Can you imagine your children missing hours of schooling and risking their lives to travel on long trips to access dirty, and animal-soiled water sources? The aim of the Acqua for Life project is to develop and infrastructure that supplies safe drinking water within villages, and directly into their schools, to improve the sanitary for schoolchildren and everyone in the community. 4,000 children die worldwide each day from preventable water-related diseases. That is something that just should not be happening!
Their are two ways you can support this amazing and vital campaign:
- By liking their Facebook page, 50 litres of water are automatically donated to the cause.
- Purchase one of Giorgio Armani’s specially packaged water themed scents, Acqua di Giò and Acqua di Gioia, and 100L of safe drinking water will be donated.
Lets make 2013 the year of even greater results! 52 million litres of drinking water were collected in 2012, overtaking the 43 million litres reached in 2011, bringing the total to 95 million litres provided to Ghana and Bolivia. In Bolivia, a total of 9 boreholes and 7 rainwater harvesting systems were built in 12 isolated Bolivian villages and the construction of boreholes, hand-dug wells and rainwater harvesting systems is being completed in 12 communities in Ghana. The equipment will provide safe drinking water for about 15 years!
Please help raise awareness for this great cause by sharing the information on Twitter with the hashtag #AcquaforLife2013.