Ever since I first heard about the cosmetics line by Estée Lauder’s granddaughter Aerin Lauder back in August 2012 I have been anxious to see what the products would be like. I am finally able to share my thoughts with you.

Inspired by the natural ease of a vacation spent at the beach, AERIN introduces Shell Color for a fresh spin on Summertime essentials.  The Shell Color collection includes everything from a gorgeous all-in-one palette to a unique on-the-go bronzer.  The look is relaxed, the feeling is recharged.

I have the beautiful AERIN Summer Style Palette ($78 CAD) to show you from the AERIN Shell Color collection for Summer 2013 today. This beautifully, and might I say space efficiently, designed gold palette houses almost everything you need to create an effortlessly stylish look in little time.

The palette includes 2 Lipsticks in Dune Rose (sheer coral rose) and Bronzed (deep warm caramel), 2 Lip Glosses in Peal (sheer pink with fine golden shimmer) and Nacre (sheer copper with fine gold shimmer), and 2 Eyeshadows in Driftwood (deep warm shimmery brown) , Golden Sand (a fairly neutral shimmery sand beige), and Shell Bronze blush/bronzer (a soft peachy bronze). Shade descriptions provided are my own.

All three powder products are nicely pigmented, smooth, and a pleasure to work with. The eye look created with the two eyeshadows is something that would be flattering to almost anyone. The two lip glosses are very soft in the pan and offer a sheer amount of colour. They have a slight amount of stickiness and a very subtle floral (I believe) scent.  The two lipsticks are also on the sheer side but they offer a lovely glossy finish and are comfortable to wear. I am not a fan of mixed lip/cream and powder product palettes but this is very well executed. I can see it becoming a weekend and summer travel favourite of many women.

The other products being released with this collection are:

• Capturing the warmth of the sun in a unique bronzer-and-brush combo, AERIN’s Pretty Bronze Portable Illuminating Powder ($60 CAD) dusts skin with a healthy, natural glow.  Available in two shades – a golden highlighter to accentuate features or a matte bronzer to add subtle depth – the perfectly portable bronzers can also be layered for an extra bronzy glow.
• Complete the fresh-faced Summer beauty routine with two seasonal favorites, AERIN’s Lip Gloss ($34 CAD) and Lipstick ($34 CAD).  The AERIN Lip Gloss is available in two new natural, high gloss shades for an easy finishing touch to every Summer pout.  AERIN’s natural looking, wear-with-anything Lipstick adds relaxed, casual glamour and a kiss of color to any look.  The AERIN Lip Gloss and Lipstick both include the AERIN floral infusion to help condition lips and add a breath of cooling calm with every touch-up.
• AERIN’S multi-purpose Beach Cream ($50 CAD) gives a day at the beach an effortless touch of subtle luxury.  The richly conditioning, subtly shimmering formula is perfect for skin and hair dried from the sun, wind and surf.  Skin looks radiantly healthy, touched with a bronze glow while the sun’s warming rays activate a deep conditioning treatment for hair.  Plus, AERIN’s floral infusion imparts a luxurious floral scent to promote relaxation.

“For me, summer has always been about the beach; it’s where I’m the happiest.  Whether taking a morning walk or an afternoon swim, I am endlessly inspired by the sea and the shells along the shore.  This collection, with its natural colors and a multi-purpose cream, give a day at the beach an effortless touch of subtle luxury.” – Aerin Lauder, Founder and Creative Director, AERIN

AERIN SHELL COLOR collection will be available for a limited time beginning April 2013 at Holt Renfrew Toronto Bloor Street, Yorkdale, Calgary, Vancouver and online at esteelauder.ca. Twitter: @AERIN, Tumblr: aerin.tumblr.com, Pinterest: pinterest.com/worldofaerin, Facebook: facebook.com/AERIN

Product provided for my consideration. All reviews are always my own honest and unbiased opinions.