shu uemura is taking lip gloss to the next level with their new shape memorizing Gloss Unlimited lip gloss.
Glossy lips attract attention. Add a touch of gloss to lips and they become like a flower bloom covered in morning dew along the roadside. It’s the perfect way to wake lips up – a breath of freshness. – Yuji Asano, shu uemura International Chief Makeup Artist
The formula utilizes a 3D elastic gel that envelops your lips in high gloss shine and repairs it’s smooth, glossy surface when it is disturbed by pressure or friction. It gives the gloss long wear by redistributing itself to keep a smooth and flat light reflecting surface. How does it do that? Well the Gloss Unlimited has a brand new combo of flexible polymer and rigid resin that builds a 3D elastic gel network that locks in transparent paste and oils. Sounds pretty complicated for a lip gloss doesn’t it! Well whatever magic they are up to they have created a very comfortable gloss that maintains good wear time.
It has a cushy gel feel that you can feel hugging your lips yet it manages to hug your lips without any kind of stickiness whatsoever. I absolutely love the applicator as it offers precision application and the perfect amount of gloss that makes re-dipping unnecessary.
This ingenious new applicator is easy for everyone to use with professional results. The application style is understated and quick. You don’t want people to see you open your mouth to apply gloss. To use, you close your mouth, then place the applicator tip into the point where lower and upper lips meet, then slide it from center to the left and right. This stylish way of applying make-up will get you noticed in the right way. -Yuji Asano
There are three gloss finishes; Clear (creamy color with lacquered shine no pearls), Shimmer (subtle & delicate sheen), and Glitter (strong sparkles and shimmers no dullness). I have a clear pink PK20C, and two glitters beige BG20G, and coral CR30G. There are 24 colors in total along with 5 artist modulator shades; AT10G Sparkling Silver, AT20G Dazzling Gold, AT30S Nuance Blue, AT50C Daring Orange, and AT60C Flash Pink. Strangely enough the coral glitter CR30G I have I don’t see listed in my press material as one of the 24 shades.
The Gloss Unlimited formula also includes a moisture active complex of lotus flower extract, hyaluronic spheres, and ceramide as well as botanical oils like rapeseed, olive, caster, and sunflower to keep lips hydrated and healthy.
PK20C is a gorgeous pale pink that has enough pigment to give you that pretty baby pink lip look without looking milky.
BG20G is a gorgeous beige mauve with pink with pale pink and bronzy pink glitter as well as tiny shimmer in the same shades as well as what almost looks to be blue shimmer. It is fairly sheer on pigment but it’s shimmer really comes to life when used atop another lipstick.
CR30G is a sheer coral with an array of pink, coral, and gold shimmer and fine glitter.
The new shu uemura Gloss Unlimited ($30 CAD) collection launched in May 2013 and is available at Holt Renfrew, select Sephora and Hudson’s Bay locations, and online at www.shuuemura.ca.
Products provided for my consideration. All reviews are always my own honest and unbiased opinions.