Lids for Lou Gehrig’s Disease
In honor of ALS Awareness Month, Le Métier de Beauté is kicking off May with “Lids for Lou Gehrig’s Disease.” The campaign’s efforts will go towards raising money, awareness and finding a cure for ALS (Lou Gehrig’s). Past-edition Kaleidoscope Eye Kits – straight from the archives – will be making one last debut exclusively on www.LeMetierDeBeaute.com. There will be ONE individual Eye Kaleidoscope Kit up per day that is the last of its kind (6 in total). Throughout the week, kaleidoscopes will be paired with additional gifts from outstanding brands, designers and companies we’ve partnered with for the cause. Including: • Oscar de la Renta • GlossyBox • David Hart & Co. • The Plaza Hotel • Steiner Sports/NY Yankees Kicking off Sunday night, May 5th through Sunday, May 10th, the Eye Kaleidoscopes and accompanying gifts (all being kept secret until their scheduled debut) will be placed on www.lemetierdebeaute.com. Until 9PM EST, bids can be placed. The highest bidder will be announced at the end of the day and will receive the coveted, last-of-its-kind Kaleidoscope Eye Kit plus the featured collaboration gift. 100% of the proceeds earned from “Lid’s for Lou Gehrig’s Disease” kaleidoscope campaign will go directly to the ALS Association. In addition to all of these profits earned, Le Métier de Beauté will be donating 10% to the ALS Association for EVERY sale made on our E-commerce site May 5th through May 12th. Lastly, for anyone who chooses to separately donate $100 or more on the tribute fund page that has been set up at ALSA.org, Le Métier de Beauté will send a thank you package of beauty goodies.
What is ALS? The Facts: • Amyotrophic Lateral Sclerosis is a progressive neurodegenerative disease that attacks nerve cells in the brain and spinal cord resulting in muscle weakness and atrophy. • Upon diagnosis, the life expectancy of an ALS patient ranges from 2 to 5 years. • Only 10% will survive more than 10 years • For the vast majority, their mind and thoughts are not impaired and remain sharp despite the progressive degenerating condition of the body. • ALS can strike anyone. There is currently no cure. What We Can Do. “Lids for Lou Gehrig’s” Mission: Give a voice. The goal behind Le Métier de Beauté ‘s “Lids for Lou Gehrig’s” campaign is to open more eyes to this devastating disease. Knowledge is power and can bring us one step closer to finding a cure. Your participation, voice and donations can directly impact thousands of people and their family members whose lives have been affected by ALS. To learn more about ALS and the ALS Association, visit www.ALSA.org.