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Estée Lauder Pure Color Stay-On Shadow Paint in Chained ~ Photos, Swatches, and Review

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Estée Lauder has a new cream eyeshadow formula, Pure Color Stay-On Shadow Paint, on the beauty scene and it is unique enough to be a stand out for me.

Infused with True Vision Technology – a unique concept of wrapping concentrated pigments into a crystalline laminate to create a multidimensional look – color is amplified and magnified with a glowing metallic finish. Mousse-like creme lays down a layer of pure pigments to recreate and redefine eyes, while prismatic light reflecting pearls add dazzle to each shade, for glimmering effects ranging from a subtle sheen to a dazzling shimmer finish.

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The Estée Lauder Pure Color Stay-On Shadow Paint formula, (created by Tom Pecheux), isn’t the thick, dense cream shadow texture you expect but rather a light, mousse texture that is highly pigmented. It is easily blended out to a soft wash of colour or build up for full on opaque colour, and in Chained’s case, metallic finish. Below I have done a regular swatch and a light swatch in direct, natural lighting.


Chained is a warm, coppery brown with shimmer. It is a great shade for bringing out blue eyes. It functions beautifully as a base for natural eye looks and also looks great solo for a quick, easy eye. The Shadow Paint formula lasts all day without fading and creasing and holds up to it’s 12 hour wear claims.

There are 9 shades available in the Pure Color Shadow Paints Collection. Chained (shown here), Halo, Pink Zinc, Sinister, Cosmic, Steel, Neon Fuchsia, and Bold Cobalt, and Extreme Emerald.

Availability: The Pure Color Stay-on Shadow Paints ($28 CAD) collection will be available beginning January 2013 at Sears, The Bay, Holt Renfrew, Sephora and Also available at Nordstrom, Saks, Neiman Marcus,

Product provided for my consideration. All reviews are my own honest and unbiased opinions. Post contains affiliate links which helps support this site. Please see disclosure policy.


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About the Editor

Christa Potter is a professional makeup artist with a passion for introducing women to the newest and best in beauty with a touch of fashion and lifestyle.

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