Have you ever looked at skincare products and marketing and wondered what they heck they are thinking? Do you think you know how a sophisticated woman really wants to be approached. Now is your chance to get your ideas out there and maybe win some big money for doing it!
Help Reinvent The Olay Pro-X Skin Care Product Line —It’s The Ultimate Beauty Makeover Contest
Olay is holding a special online contest that seeks ideas and proposals to reinvent it’s Olay Pro-X line of skin care products to make it more irresistible, enjoyable, and desirable than ever ~ for the most discerning, demanding and savvy women.
Idea proposals can address any number of categories including — the Pro-X story and how and where it is presented, the existing products and ideas on new Pro-X products, the packaging and the labeling, the Olay Pro-X shopping experience, whether it be live and in person, retail or online. Everything about Olay Pro-X is fair game, as long as it makes Pro-X even more appealing to discerning, demanding and savvy women.
Olay Pro-X products aim at higher income women, professionals and entrepreneurs, ages 25 or older. A team of Proctor & Gamble cosmetic scientists and world-renowned dermatologists will evaluate the ideas. The goal is to push the nexus of science and beauty forward and create a breakthrough that energizes the Olay Pro-X brand. The contest is open to residents ages 18+ who live in the US or Canada.
A team of P&G top management executives and skincare experts will choose the winners. Participants are also invited to evaluate the designs in the competition online and assign a vote, and these community votes will also be a factor in winner selection.
The evaluation criteria are: relevance to the contest topic, uniqueness, desirability, effort, inspiration, feasibility, and Wow! Factor.
The 1st place contestant will garner a grand prize of $5,000 in cash; 2nd place: $2,500; 3rd place: $1,500; 4th-10th Non-monetary prizes such as P&G gift baskets and vouchers ($1,000 budget allotment); and the MVP (most valuable participant) will receive a special citation from Vice President of Procter & Gamble North America. Winners will be announced on April 30, 2013.
For more information go to www.cocreate-pg.com.