On a never-ending quest for new sensations, Fructis introduces a new range of explosive cocktails for normal hair needs. The new Fructis Fruit Sensation shampoos and conditioners are a sensorial treat for the shower. Sourced from natural plant origins; grapefruit, lemon, mint, coconut and passion fruit, extracts have been carefully selected to suit different hair types.
Silicon–free, paraben-free. 90% biodegradable. Airier than a cream, the transparent gel formula of the new fortifying Fruit Sensation shampoos turns into a heavenly mousse that does not weigh down hair. Hair feels lighter than air. Available in three scents: Citrus Mint Fresh, Grapefruit Tonic and Passion Splash. From the intense perfumed pleasure that blooms from the bottle, to the delicious scent that lingers after rinsing, your hair has never smelled so good!
This new Garnier Fructis launch also kicks off the Fructis Fruit Sensation Presents: MUCH VJ Search! Garnier products help men and women look healthy and feel better every day. MuchMusic VJ’s need to look their best at all times. From the shower to styling, Garnier will be there during the MUCH VJ Search to help hair look its best.
“Fructis is a youthful and energetic brand, making this partnership with MuchMusic a perfect match,” said Karine Paré, Marketing Manager for Garnier Fructis. “The Much VJ search has built a reputation as one of the most exciting, edgy, and social media-driven competitions in Canada. We plan to bring Fructis’s unique spin to the search by integrating the reveal our new Fruit Sensation line with a stylish twist! We can’t wait for this coveted competition to kick off and ignite the excitement across Canada to find a new VJ sensation!” Click here: http://bit.ly/VOkdUI to see the official release about the partnership.
Garnier also recently launched their new Olia Hair Colour. A game changer in the world of home hair colour. Garnier OLIA makes it possible to achieve the desired colour while visibly improving hair quality and providing optimal scalp comfort. Garnier OLIA transforms the hair colour preparation and application experience through with a rich texture, increased formula absorption, and beautiful fragrance. Yes, Garnier OLIA has reinvented home hair colour to offer women a new colouring experience. Introducing ODS Technology OLIA utilizes the revolutionary Oil Delivery System (ODS) which allows for better colour absorption. The ODS’s oil-based formula uses oil to repel “waterloving” MEA (an ammonia derivative) and force it into the water-based hair fiber resulting in more of the colourant penetrating the hair fiber. Furthermore, OLIA’s use of ODS allows for more efficient at-home haircolouring that respects and protects by maintaining the hair fiber’s natural levels of lipids and amino acids. Olia has a light pleasant scent and is infused with four flower oils: CAMELLIA, SUNFLOWER, PASSION FLOWER, and LIMNANTHES ALBA.
There are 21 shades available:
- 5 PURE, LUMINOUS BLONDS
- 2 ULTRA-INTENSE, VIBRANT REDS
- 11 MULTI-REFLECTIVE, RICH BROWNS
- 1 DEEP AND VISIBLY DARK PURPLE
- 2 ULTRA-SHINY, INTENSE BLACK
SRP: 12.49 Available at drugstores and mass retailers in January 2013.