Giorgio Armani Lip Maestro in 400 The Red ~ Photos, Swatches, and Review


Matte, liquid lipsticks. It is definitely the trend this season with many brands, including Guerlain and Hourglass, coming out with their own versions. Giorgio Armani is entering the growing market with their new Lip Maestro matte lacquers. Armani hopes to bring something special to the consumer with their luminous matte formula. Luminous matte? Sounds like an oxymoron doesn’t it? Well let me try and explain the technology behind this innovative product. The Lip Maestro formula offers the intense, opaque, pigmented finish of a matte lip colour with the luminous intensity of a lip lacquer. The transparent velvet gel diffuses the light allowing it to interact with the pigments and bounce back intensified colour. It makes your lips look full, smooth, and have a slight sheen. It is not a dry flat matte.

The product applies easily and is opaque in a single swipe of the slanted doe foot applicator. It truly takes your breath away when you see how intensely pigmented these are with a single swipe. The Lip Maestro are a little different than many of the other recently released liquid lip colours in that they do not set completely. They retain some slip with a slightly wet feel. You don’t feel them on because they are so lightweight. There is no stickiness or waxy feel. You can still move them around on your lips. They provide a light stain to the lips and regardless of them not setting they have quite a long wear time. They do transfer a bit and after eating you will need to reapply or, in most cases, simply rubbing your lips together to redistribute the lip colour more evenly over your lips is enough to freshen them up.

You will see in the lip swatch below that the Giorgio Armani Lip Maestro really do make lips look more plump and radiant. It is so nice to get the rich, opaque, intense look of a matte shade without the dry, flat look. After wearing these for several hours I didn’t experience any dryness. The shade 400 “The Red” is a universally flattering neutral red with enough blue help teeth look white. I’ve seen this shade on several girls with a variety of skintones and it truly looks great on everyone. If you aren’t afraid of red you won’t be disappointed in this shade.

There are 12 shades of Lip Maestro in all:

200 – Terra
201 – Dark Velvet
202 – Dolci
300 – Flesh
400 – The Red
401 – Tibetan Orange
402 – Chinese Lacquer
500 – Blush
501- Casual Pink
502 – Artdeco
503 – Red Fushia
504 – Ecstasy

They retail for $32/US and $38/CDN. They will be available at Holt Renfrew in Canada in December 2012. They are available now in the US on the Giorgio Armani Beauty website (Currently offering their 20% off Friends & Family sale!) and are starting to appear at counters as well.

Product provided for my consideration. All reviews will always be my own honest and unbiased opinions. Post contains an affiliate link.


  • Sunny

    OK this one is on the top of my wish list! I’d LOVE to try the formula, and what’s better than a true red? ;)
    Sunny recently posted..You are Stardust: Guerlain Liu Perfumed Shimmer PowderMy Profile

  • Claire

    I hear so many good things about the armani liquids, #400 is the colour I wanted in first place. I wonder if I will like the better than my Guerlain liquids. The colour looks yummy!
    Claire recently posted..Addiction Lipstick ConfitureMy Profile

  • Kate

    I have thus far withstood the tidal wave of liquid lipsticks, but this may tempt me. I’m always afraid of them becoming too dry on me, but the reviews on this formula seem to indicate otherwise. That is a wonderful looking red…
    Kate recently posted..making faces :: cinematic dreams with “nouvelle vague”My Profile

  • MarciaF (beauty info zone)

    Can I have your lips? Just for a party and then I’ll return them! This looks stunning.
    MarciaF (beauty info zone) recently posted..Cynthia Rowley and Tweezerman team up for quality and beautyMy Profile

  • Vicki

    I love that color. I just ordered that and another color from the 20% sale. woo hoo

  • Joanna

    I am in love with this shade. I am a huge fan of red lip and this is definitely on my wishlist :)

  • Ro

    Beautiful Color!

  • lola seicento

    I love that color– it is stunning on you!!!!!!!!
    lola seicento recently posted..Lolapalooza: The Damage That I did at the Sephora V.I.B. Sale!!!!!!!My Profile

  • Krystle(Baking Beauty)

    What a gorgeous color. It looks great on you. Love that it is semi-matte but not drying!
    Krystle(Baking Beauty) recently posted..Winter Makeup TrendsMy Profile