23 Aug 2012
I stalk the New Arrivals Beauty section on the Neiman Marcus website daily. I am always anxious to get my wishlist items as soon as possible. Last week I noticed a batch of new items show up in New Arrivals available for pre-order from a brand named AERIN. I had heard nothing about the brand so I immediately went digging to see what I could find out. Well AERIN is the beauty and lifestyle brand of Aerin Lauder, Estee Lauder’s granddaughter.
I have some information for you on the AERIN brand’s Essentials Collection available September 2012.
The ESSENTIALS COLLECTION is a carefully edited selection of AERIN products women simply can’t live without. Inspired by Aerin’s own beauty secrets, the ESSENTIALS COLLECTION features permanent must-have beauty items, a tailored daily beauty routine that easily fits into a stylish lifestyle.
Life is all about multi-tasking, and beauty should reflect that. The AERIN Fresh Skin Compact Makeup is a buildable two-in-one foundation formula that doubles as a concealer. The ultra-smooth texture provides seamless coverage exactly where needed. For the next best thing to a rested, post-vacation glow, sweep on AERIN’s floral-infused AERIN Pretty Bronze Illuminating Powder. The pressed powder calms the look of skin and creates a veil of radiant sun-kissed skin in a few easy strokes. The AERIN Multi Color for Lips and Cheeks in Natural is a universal, multi-purpose shade that washes both lips and cheeks in subtle color for a beautifully natural look. Each is beautifully packaged in a golden linen-textured compact housed in a pretty, soft pink pouch featuring a golden AERIN logo.
For the perfect kiss of color, the AERIN Rose Lip Conditioner will become a must-have beauty essential. In a soft pink tube, the flattering shade creates a pretty nude shade for any skintone, or adds a perfectly polished look over any lipstick. Plus, intensive skin conditioners help nourish and repair dry lips during a busy day. Perfectly packaged in a rose and white AERIN signature pattern, the silky, lightweight AERIN Rose Hand and Body Cream drenches skin with moisture and a delicate rose scent.
A beauty set is not complete without its tools. Compliment AERIN’s effortless beauty collection with the AERIN Brush Essentials, a set of five luxurious brushes with a soft pink handle and golden detail packaged together in a rose and white AERIN signature patterned bag.
Keeping all the AERIN ESSENTIALS together is easy and stylish with the AERIN Essential Makeup Bag. Featuring the rose and white AERIN signature pattern, the bag is pretty and simply perfect to slip into any handbag for touch-ups.
AERIN ESSENTIALS COLLECTION: Suggested Retail Pricing
Fresh Skin Compact Makeup $48.00
Available in 6 Shades
Pretty Bronze Illuminating Powder $45.00
Available in 2 Shades
Multi Color for Lips and Cheeks in Natural $42.00
Rose Lip Conditioner in Nude $28.00
Rose Hand and Body Cream $40.00
Brush Essentials $148.00
Brush set includes: Foundation Brush, Concealer Brush,
Bronzer Brush, Highlighter Brush and Lip Brush in a
AERIN signature patterned bag
Essential Makeup Bag $48.00
I asked a PR representative from AERIN what she felt the “must have” item would be from the collection and she said the Rose Lip Conditioner is the item to try!
What are you’re thoughts on the collection? Do you think you will give AERIN a try?