The Cinema Lacquer: More than a mere gloss… Concentrated high-definition color, fusing shine, comfort and lasting hold. Inspired by icons of the cinema, Giorgio Armani re-introduces glamour with Gloss d’Armani.
When one take is enough: Gloss d’Armani’s flexible velvet applicator adds volume and defines contours instantly and effortlessly, with an expert touch.
Technology: Color-Fil Shine technology, with a translucent base that traps pigments and pearlescent particles for a hydrated, silky smooth feeling without any stickiness. Comfortable, stay-fast color is like a second skin that remains true for eight hours without fading or migrating.




I like the red androdite color the best but they’re all very pretty.
I resisted the Gloss d’Armani lure for a long time, because I thought they all looked very sheer. Instead, I find that they are somewhat sheer, but I’m always aware of the colour and what it adds. I agree that Rouge d’Armani are my favourite formula and I think these are my favourite glosses as well… I love how long it lasts and how nice and cushiony it feels. I’m resisting the urge to grab all of these myself.
I have to say that last September I purchased my very first Armani Gloss, primarily because it was the exact pink/nude shade I was looking for, and, well…it’s Armani! The good news: the colour is perfect – exactly what I wanted and the staying power as amazing as you noted. The downside? I hate the way they feel. There’s almost a sense of it sticky and wanting to pucker along my lips – it’s a little weird and hard to describe, but it kind of makes my skin crawl. Did that stop me from getting a second shade? No – I couldn’t resist one from the Holiday 2011 collection either. The problem I have is that Armani glosses come in absolutely beautiful colours & packaging, but I think they need to take a good hard look at the formula. I’ve never had these issues with Chanel Glossimers, or any other high end glosses for that matter. Or maybe it’s just me?
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