NEW! Anastasia Beverly Hills Lash Genius Waterproof Topcoat – Review

There is a new and very exciting product being released by Anastasia Beverly Hills. Come May 2012 you will be able to find Lash Genius Waterproof Topcoat at Sephora.

I think this product is truly innovative and a needed and welcome addition to the cosmetics scene. How many of you have struggled to find the perfect mascara only to discover that it’s waterproof counterpart (if one even exists) does not live up to the same standards. It is hard enough to find a mascara that we truly love and an almost insurmountable task to find a waterproof version that we are as happy with. Waterproof mascaras are notoriously stiff and difficult to remove and often don’t offer us the same look we enjoy with our favourite standard mascara. Well ladies we no longer have to worry about the struggle to find the perfect waterproof mascara because with Anastasia Beverly Hills Lash Genius Waterproof Topcoat we can turn our favourite mascara into our favourite waterproof mascara!

Anastasia Beverly Hills Lash Genius instantly waterproofs, refreshes, and protects any mascara all day, without the typical drying or clumping.

Not only can you apply Lash Genius over your favourite mascara when you plan on a trip to the beach or a tear inducing wedding but you can also apply it at any point during the day to refresh your mascara and ensure it makes it through the rest of your day. On your way out after a hard day for a night out and don’t have time to reapply your makeup? Just throw Lash Genius on to bring the gloss back to your mascara and halt the flaking and smudging in its tracks.
Lash Genius contains Jellified Triglycerides which offer a silky, lightweight texture and Silicone Resin that provides long-lasting hold and a waterproof film. The high melting point gives high definition and lasting effects.
I think this is a fabulous product. When I tested Lash Genius it did indeed give me waterproof results and was a breeze to remove. As long as you don’t rub your eyes this is all the waterproof protection you need. It doesn’t stand up to actual rubbing so if you plan on doing a great deal underwater and wiping your eyes afterwards I would suggest a true waterproof mascara but for my casual dips at the cottage and unforeseen tears Lash Genius is all I’ll ever need.
Coming to a Sephora near you in May 2012. Retail US $21.
*Product provided by companies PR for my consideration and honest review.

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  • http://www.blogger.com/profile/03588062494325541193 Blonde and the Beauty

    Clarins has done a similar product for years, glad to see these are finally getting some more attention!

  • http://www.blogger.com/profile/01537581644373625979 PerilouslyPale

    Thanks! I will check the Clarins one out.

  • http://www.blogger.com/profile/10425371234451757261 Tracy@Beauty Reflections

    Cool!! This would be great for summer!

  • http://www.beautyinfozone.com MarciaF (Beauty Info Zone)

    My sister is a makeup artist and she’s always looking for a great waterproof mascara for her brides. This is a genius idea. She can use a mascara she likes and add this on top.
    Plus this would be great for me when my hot flashes are the BOSS!